Toyota enters multi-year sponsorship deal with NFL

Toyota Motors (NYSE:), alongside the National Football League (NFL) made a joint announcement Wednesday revealing the two have entered into a multi-year sponsorship deal.

With this agreement, Toyota plans to use the NFL’s year-round events to reach football fans across the U.S. and share its brand message. Toyota will join official NFL events to engage with customers in a real way, making their fan experience better and boosting loyalty to Toyota.

“The NFL is the number one sports property in the U.S.,” said Toyota general manager, David Christ.

“This partnership provides us the opportunity to connect with fans through a wide array of NFL programs and platforms, allowing us to share our brand message and promote our vehicles to a diverse and highly engaged audience.”

This partnership won’t just be limited to the stadiums; it will also reach out to football-loving communities all over the country.

“We’re thrilled to welcome Toyota, a brand that has supported both the League’s media partners and its clubs, now as the Official Automotive Partner of the NFL,” said Tracie Rodburg, senior vice president, Sponsorship Management at the NFL.

On a smaller scale, Toyota is currently a sponsor for eleven NFL teams through its network of dealer associations.

These collaborations will help bring Toyota and the NFL’s shared goals into the homes and communities of fans all over the country.

Shares of TM are up 0.04% in afternoon trading on Wednesday.